ONVO Lab is a brand, digital and media studio for mid-market consumer companies. We build identity systems that ship, run the campaigns that launch them, and stay long enough to watch them work.
Wordmarks, monograms, type, color and the rules that bind them. Built to outlast the season.
Names that pass the trademark, the room, and the dinner table. Voice that sounds like one person, not a committee.
Structural design, dielines, finish specs. Tactile decisions, not Pinterest references.
Editorial sites, commerce, art-direction-first. Hand-coded where it matters, headless where it doesn't.
A 30-day grid that looks like one brand. Templates your team can actually run.
Paid social, search, retail media. We buy with the same rigor we design with.
Photography, motion, casting. Cool-toned, fine-grain, high contrast. On set, not on a board.
Out of home, broadcast, partnerships. From the headline to the media plan, end to end.
Strip the brand back to what it actually is. Audit, interviews, archive. We answer the awkward questions before the work starts.
2 weeksPositioning, audience, the one sentence the brand earns the right to say. No moodboards yet.
3 weeksIdentity, voice, system. Three rounds. We show the work in context, not on a white page.
5 weeksLaunch assets, internal training, the first 90 days of media. We hand you a brand you can run without us.
2 weeks14 years. Previously Pentagram, Mother. Believes the brief is the work.
Former planner at W+K. Specialty: positioning that survives a board meeting.
Buys media like a designer treats a kerning pair. Ran growth at two DTC unicorns.
Type, packaging, hands on every project. Past life: Base, Wolff Olins.